Thursday, September 23, 2010

Market Checkup

 AAP's mandate covers both the general and the specific — broad issues important to all publishers as well as issues of specific concern to particular segments of the industry. The Association's "core" programs deal with matters of general interest:intellectual property; new technology and digital issues of concern to publishers; Freedom to read, censorship and libel; international freedom to publish; funding for education and libraries; postal rates and regulations; tax and trade policy; international copyright enforcement. Directed by standing committees of the Association, these programs, along with a host of membership services including government affairs, a broad-based statistical program, public information and press relations, are the "core" activities of the Association.

The Association of American Publishers (AAP), the national trade association for US book publishing industry, reported children's book sales results for July, and the numbers are down from last year. Hardcover Children’s/YA sales are down 19.1 percent for the month with sales of $45.1 million in July, and year-to-date sales are down by 16 percent. Children’s/YA Paperback sales decreased 1.7 percent in July with sales totaling $50.0 million; sales fell 5.9 percent for the year to date.

In comparison, Adult Hardcover category was down 15.2 percent in July with sales of $74.1 million, although sales for the year-to-date are up by 10.2 percent. Adult Paperback sales decreased 10.1 percent for the month ($111.1 million) but increased by 8.6 percent for the year. Adult Mass Market sales decreased 11.0 percent for July with sales totaling $60.6 million; sales were down by 13.1 percent year to date.

E-book sales continue to grow, with a 150.2 percent increase over July 2009 ($40.8 million); year-to-date E-book sales are up 191.0 percent. Downloaded Audio Books also saw an increase of 38.4 percent over last year, with sales of $6.6 million this July; and the category was also up 35.3 percent year-to-date. Physical Audio Book sales decreased 35.6 percent in July with sales totaling $8.7 million; sales for the year to date are down 0.6 percent.

Higher Education publishing sales increased 0.2 percent for the month ($926.4 million) and increased 13.5 percent for the year. Finally, the K-12 elementary/high school category posted total net sales of $729.9 million, up 4.2 percent over the prior year, and year-to-date sales of $2.2 billion, a 13.5 percent increase over 2009.

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