In August of 2009, 86% of fundraisers at charitable organizations surveyed said that the economy was having a negative or very negative impact on their fundraising abilities.
It's the holiday season! Think of giving.... books of course... charities that giveaway books? Even better.
I stumbled across this ad for the the The Indigo Love of Reading Foundation. The organization was established to address the underfunding of Canadian school libraries and the literacy crisis. Love of Reading provides grants for the purchase of new books and education resources to high-needs elementary schools.
And boy, the ad is REALLY cute.